OUR STORY
Skincare made for Indian skin, Indian weather and honest prices.
[One or two sentences: the problem you saw, and the promise you make.]
Founders or lab photo · 5:4
A NOTE FROM THE FOUNDER
“[Three to four sentences in the founder's own voice: the moment that started the brand, what you refused to compromise on, and what customers can hold you to.]”
- [N]L+customers across India
- 4.6★average rating
- [N]pin codes we deliver to
How a product gets made
Every launch goes through the same five gates. If it fails one, it doesn't ship.
- 1 Brief from real customersWe start with reviews, quiz answers and WhatsApp questions.
- 2 Formulated for Indian weatherTested for heat, humidity and hard water.
- 3 Safety testsDermatologically tested, patch tested and non-comedogenic checks.
- 4 Real-user trialA panel uses it for 4 weeks before we write a single claim.
- 5 Batch tested before dispatchEvery batch is checked for stability and microbes.
What we stand for
-
Honest claims
Only what a study or real users back up.
-
Full transparency
Every active and its % on the label.
-
Fair prices
Real MRP, no fake discounts.
-
Kind to the planet
Recyclable packs, no animal testing.
OUR INGREDIENT STANDARD
We publish the % of every hero active. No proprietary blends.
Never in our formulas
- Parabens
- Sulphates
- Mineral oil
- Added fragrance
- Artificial colour
- Animal testing
Certifications & standards
- Dermatologically tested
- Cruelty free
- FDA-registered manufacturing
- GMP certified facility
- Made in India
The people behind the formulas
- [Name] Cosmetic chemist
- [Name] Consulting dermatologist
- [Name] Head of quality
The journey so far
- [2021]First serum launched from a 2-person lab.
- [2023]1 lakh customers. Opened our own testing lab.
- [2025]Available in [N] pin codes and on quick-commerce apps.
AS FEATURED IN
- Press name
- Press name
- Press name
- Press name